WASHINGTON (Reuters) – Some of the world’s greatest meals corporations won a partial victory in a battle over junk food advertising for children and now they are going for the kill.
Why do not the promoting firms use real pictures to sell a product as a substitute of exaggerated and unrealistic photos? In common, it’s because real images are boring and un-memorable. It’s as simple as that. We live in an actual world, so the whole lot we see is real (by see I mean understand). Because realism is all over the place, an commercial depicting real issues won’t seize the eye of the consumer like an exaggerated advertisement would. Ten major companies and commerce organizations list the difficulty as something they are lobbying arduous on and some have thousands and thousands of dollars to spend, according to lobby disclosures. The Federal Trade Commission signaled in mid-October it might possible … Read more