What Is Content Marketing? Overview & Resources

Content MarketingWhat about those much less-than-apparent manufacturers? I chose three Content Marketing Awards finalists that prove even serious manufacturers may be human and entertaining.

Companies ought to embody the education of customers about their products into their marketing strategies and take into account it a strategic objective. It ought to never be assumed that prospects know the right way to use a product or that they are knowledgeable of every other potential uses of the product. Content marketing may very well be a super technique to additionally talk instructional details about a services or products by adopting an academic content material method. And don’t fall for the hype about modifications in the major search engines have killed the content material advertising enterprise. While the quantity of labor shouldn’t be at the glory day levels of 2006 – 2009, assignments are still accessible in sizeable amounts. Bathing your cat may seem scary, … Read more

Event Marketing Best Practices And Resources

Event MarketingPam Levine, former co-president of movie advertising and marketing at 20th Century Fox, has been named government VP of marketing at HBO, the network announced Monday.

Make certain you are utilizing target keywords on the occasion webpage. For example, if your occasion is all about B2B digital advertising, be certain that to have this phrase strategically placed all through the web site. Including the key phrase in the page title, physique of the page, and meta description of the web page will all assist so that you can rank for that key phrase. Seminars normally happen in a more intimate setting and are closely targeted on educating attendees. The smaller group of attendees allows for more in-depth discussions and worthwhile data sharing. Seminars normally last at some point and infrequently times just for just a few hours.

Improved technology mixed with the growing need of occasions has resulted in a … Read more