An example of a common kind of focus group is one which asks mothers of kids inside a sure age range their opinions on a product geared in the direction of kids of that age. Suppose that you’re conducting such a spotlight group, and have assembled eight moms in a room to ask their opinion on a mobile phone designed for eight-10 12 months olds. You ask the moms their opinions on five elements of the phone: colour, shape, value, packaging, and youngster enchantment. After you could have collected the opinions of the mothers, you resolve to map out” your findings using a Mind Map, in order that your consumer can view the results.
Before you start your market research survey, it’s a good idea to change into acquainted with the two principal varieties of market analysis. While major market analysis and secondary market research can each give you insights … Read more