The Three Management Layers

Strategic MarketingMSc Strategic Marketing is a one-year, full-time programme that transforms latest graduates into extremely educated, highly expert individuals who understand marketing from a strategic perspective.

The theoretical part of the course links the Strategic Marketing principle to actual business cases, from a worldwide perspective. The sensible part of the course pertains potentially to a sensible business sport whereby the scholars will manage an organization on a crew-basis, as advertising managers of their very own firm, for which they will be requested to enter strategic decisions in operate of the company’s goals throughout a couple of rounds in the game. Marketing Budget – Last and most significantly, a strategic marketing plan is taken into account complete due to the inclusion of a practical advertising funds and the dedication of an implementation interval. Tough decisions have to be made at this level. These embrace the division of duties and duties. Sales Marketing … Read more