To construct a stable basis for your enterprise, you could first identify your typical customer and tailor your advertising and marketing pitch accordingly.

Demographic segmentation is the division of the market based on an individual’s sex, age, earnings and life type. Demographic segmentation is used probably the most continuously by businesses compared to the other market segments. This is presumably due to the power to simply gather this sort of info. The national census of a country collects this sort of info. Demographic segmentation has been challenged with students stating that demographic segmentations resembling age and sex are poor behaviour predictors. However, different research have confirmed that demographic segmentation is correct and effective when analysed as a group rather than looking at an individual’s behaviour.

One key to identifying the best target market is assessing model loyalty involving attitudes and behaviors toward the brand. thirteen Buyer groups might be divided …

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