Curtin Courses Online Handbook 2018

Strategic MarketingIn a tricky economic climate, organisations that survive and prosper have a transparent understanding of how best to amass, retain and develop their buyer base in ways which might be aligned with the organisation’s strategic targets.

The same goes for a brand new product launch or startup business enterprise. If you plan to succeed (and who does not) it’s essential to do your do diligence beforehand – conduct analysis, hone the product and match your product to a particular group of consumer. Preferably, that client group might be people who find themselves going to need your product. Drawing on expertise from the advertising and marketing college in addition to experts in innovation, entrepreneurship and digital enterprise, this modern Master’s gives a uniquely Imperial view of selling. A strong emphasis is positioned on real-life case studies to offer a true understanding of strategic advertising follow. In the summer season time period … Read more