The desk of contents and table of appendices should refer the reader to the sections and subsections of the business plan.
Use this section of the marketing plan to reference and attach paperwork supporting the claims or assumptions made throughout the marketing plan. For example, your SWOT analysis would possibly help you establish the most promising clients to target. You may decide to look at ways of using the Internet to reach clients. And you would possibly begin to investigate methods of elevating further funding to overcome your financial weak point. Strategies and advertising objectives are theoretical objectives. It’s your motion plans and budgets that can convey them to life. Your action plans and budgets are your key instruments for implementation. To be sure that they are successful they should be detailed, definitive and revisited often. Editor’s Note: Looking for information on email marketing providers? Fill in the questionnaire beneath, … Read more