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The drawback confronted by Kitkat was the fact that many of their competitors took their market share due to changing environments and the needs of customers having modified to more healthy options without them changing their merchandise and adapting to this variation of preference. With Kitkat being overtaken by rivals they identified the need for product innovation and to attraction to the changing wants of customers so as to regain its market share. This resulted in them creating new merchandise akin to Kitkat Chunky and Kitkat Orange, … Read more