Everyone knows when having a company (whether small or large) requires a business plan, but many entrepreneurs do not realize that a marketing plan is just as important.
Unlike a business plan, a marketing plan focuses on success and keeps customers comfortable; including numbers, facts and goals. A good marketing plan details all the tools and tactics that will be used to achieve sales goals.
Here are some points you should have in creating a stand-alone marketing plan!
Start with a snapshot of your company’s current situation, called “situation analysis”
This first section defines your company and its products or services, then shows how the benefits you provide differentiate you from competitors.
Target buyers have become very specialized and segmented. Regardless of your industry, whether a restaurant for professional services to a retail clothing store, competitive product position or service requires an understanding of the market segment. Not only must …