Who does not know the term marketing? In a company, marketing has the most important role. Why? Because marketing has the function to search, gain, maintain, and multiply consumers and dominate the market.
While the number of consumers owned companies determine the amount of income. The bigger the income earned, the company will grow, and vice versa.
Here are some tips for those of you who want to cultivate the profession as marketing:
1. Create a Strategy and Target Consumers
Create promotional activities that can attract customers. For example by giving discounts, offering certain bonuses for above-average purchases, adding prize drawings to special events, or holding some promotional activities involving consumers as participants. Like being a major sponsor of fun bike activities, a healthy way together, as well as other events aimed at building customer loyalty.
Determine also the target and market segmentation between the product and the consumer, such as product A is suitable for the consumer what level and create the strategies and targets that you must achieve in doing these marketing activities.
2. Mastering Product Knowledge
The only way to convince buyers or clients is to provide complete information about the product. By knowing all the information about the products or services offered, it can indirectly help you to convince potential customers.
Provide clear information about the advantages of the product, its usefulness, quality, and product price to potential customers. The goal is that they are more confident to choose the products or services you offer.
3. Understanding Consumer Behavior
Before offering a product or service to a consumer, firstly determine the target market that you will aim at. It could be that you are targeting the community of young people, especially women, or the general public who come from the upper middle class or lower middle class.
Make sure that you market your product or service to the right target market. Therefore, an intelligent marketing must first identify the consumer behavior that you are aiming to know their interests and needs.