What Is Market Research?
While usually valid, each of these premises could also be severely misleading for a particular business in a selected state of affairs. Many followers attracted to a market by its rapid progress price are more likely to be shaken out later when growth slows as a result of either the preceding premises didn’t maintain or they might not exploit growth advantages sufficiently to build a sustainable aggressive position.
These classifications are made in line with the objective of the research. In some instances the research will fall into certainly one of these categories, but in other cases different phases of the same analysis challenge will fall into totally different categories. Primary market research is the act of gathering new knowledge that has not already been collected. That means you might be actively searching for out and getting the data that you’ll analyze. A market survey, an interview, or a questionnaire …