Digital Direct Marketing To Create A Fully Integrated Campaign (4)
For a hard-working communication channel that’s targeted, personal, versatile, measurable, easy to provide and cost-efficient, look no further than junk mail. According to the U.S. Postal Service, direct mail is read by 77{c94fba7ed36db593835a93fcde51331eea9d3267ab37dce4e3e1d707ce5f3c99} of adult customers Add to that the truth that 85{c94fba7ed36db593835a93fcde51331eea9d3267ab37dce4e3e1d707ce5f3c99} of households sort their mail day by day,1 and it is clear that junk mail advertising can get you noticed.
Second, decide if the anticipated income generated from the campaign will justify the expense. Direct advertising and marketing can be a very expensive technique of promoting. If the sales from the marketing campaign far exceed the price of the direct marketing and product prices, direct marketing could also be a viable option for increasing awareness for a services or products. Direct advertising and marketing is a very efficient and powerful technique to share information about a product or service. It provides firms a approach to reach a …